Hotpack,
UAE-headquartered global sustainable packaging manufacturer, has acquired a
major stake in Pride Packaging, a leading corrugated packaging manufacturer and
subsidiary of Sea Pride, the largest private fisheries company in Oman. The
acquisition will see Hotpack enter manufacturing in the Sultanate through the
establishment of an integrated packaging complex in Barka, a coastal city in
the northern region of Oman.
The
Memorandum of Understanding (MoU) for the partnership was signed up at the
recently concluded ‘Inspire Oman Investors Summit’, organised by the Oman
Chamber of Commerce and Industry (OCCI) in Muscat, in the presence of HH Sayyid
Mohammed Salim Al Said and Faisal Abdullah Al Rowas, Chairman of the Board of
Directors of OCCI.
Expanding
Hotpack’s manufacturing capabilities across more GCC markets, the
first-of-its-kind packaging production facility in Oman will bring multiple
packaging solutions under one roof to meet the region’s growing demand for
sustainable and recyclable packaging solutions.
Commenting
on the foray into Oman’s industrial sector, Mr. Abdul Jabbar PB, Group CEO and
Managing Director of Hotpack, said, “The investment would strengthen the
company’s presence in Oman and expand its manufacturing footprint in the GCC.
Having served the Omani market for nearly three decades, establishing a local
manufacturing facility is a natural step in our regional growth strategy. We
appreciate the Omani government’s support for the project and would focus on
developing local capabilities and building long-term partnerships.”
“Our
strategic expansion plans and targeted investments over the next five years in
Oman and other countries, including Saudi Arabia, Malaysia, Jordan, and India,
highlight our commitment to becoming a global leader in the packaging industry.
By leveraging our established market presence and expanding into new regions,
we aim to achieve significant growth and improved financial performance,
ensuring a sustainable and profitable future,” he added.
Mr.
Ameen Mohammed Sait, CEO of Sea Pride Group of Companies, said, “Our
partnership with Hotpack marks an important milestone in the development of
Oman’s packaging industry. The integrated packaging complex in Barka will
combine Hotpack’s international manufacturing expertise and technological
capabilities with our local market knowledge.”
“We
believe this collaboration will strengthen domestic production, improve access
to high-quality packaging solutions and support the evolving needs of
businesses across Oman. Beyond expanding manufacturing capacity, the project
reflects our commitment to creating opportunities, developing local talent and
contributing to the Sultanate’s industrial growth in line with Oman Vision 2040
and its sustainability ambitions,” he added.
As
part of its Vision 2030 global expansion strategy, Hotpack launched its AED 1
billion investment plan in 2023, beginning with expansion in Saudi Arabia and
India, followed by the US in 2025 and Malaysia in 2026, and now entering Oman’s
industrial sector. Over the next five years, the company plans to roll out
multiple manufacturing projects across the region and other parts of the world.
The
company has been present in the Omani market since 1998, with its operations
based in Ruwi. Nearly three decades later, the company is moving into a new
phase of growth by investing in local manufacturing capacity to bring its
expertise in advanced packaging closer to Omani businesses.
“Our
new plant aims to meet local demand for packaging solutions in a sector that is
projected to grow at a compound annual growth rate (CAGR) of 4.36 per cent. It
will also support high-volume business requirements and strengthen domestic
packaging supply capacity,” Mr. Abdul Jabbar said further.
Speaking
about the role of Hotpack in supporting Oman’s industrial growth, he
elaborated, “Our partnership with Pride Packaging brings together complementary
strengths. Hotpack contributes international manufacturing experience,
technical standards and product innovation, while Pride Packaging offers deep
local knowledge and established operations in Oman. Working together allows us
to serve customers more effectively and respond faster to market needs.”
“We
expect that our partnership will enhance local production capabilities and
strengthen our ability to meet the growing demand for quality packaging
solutions. Through this collaboration, we aim to strengthen local access to
dependable, high-quality packaging while building the technical and
manufacturing capabilities needed to support Oman’s growing industrial sector,”
he said.
“More
than a manufacturing facility, the Integrated Packaging Complex represents an
investment in Oman’s future, creating opportunities, empowering Omani talent,
strengthening local industries, and advancing sustainable manufacturing. The
project marks a bold step towards Oman Vision 2040 and the nation’s Net Zero
2050 ambitions,” Mr. Abdul Jabbar said.
Hotpack
operates a total of 25 manufacturing facilities across 17 countries and exports
its portfolio of more than 4,500 products to 107 markets, catering to various
industries, including food, retail, hospitality, healthcare, pharmaceuticals,
and consumer-packaged goods sector.
-ENDS-
About
Hotpack
Founded
in Dubai in 1995, Hotpack is a leading manufacturer and supplier of food
packaging products and sustainable packaging solutions. The company operates 25
manufacturing facilities worldwide, including 13 across the UAE, and has a
presence in 17 countries. Hotpack exports its products to 107 countries and
serves both B2B and B2C customers globally.
Its
portfolio comprises more than 4,500 products across paper, aluminium, plastics,
biodegradable materials and other packaging solutions. The company continues to
invest in manufacturing, sustainability, technology and customer accessibility
as it builds on its position as a UAE-born business with a growing
international footprint.
About
Pride Packaging
Pride
Packaging LLC is one of the Sultanate of Oman's leading manufacturers of
corrugated packaging and a subsidiary of Sea Pride LLC. Founded in 2021, the
company was set up to deliver sustainable, innovative packaging solutions that
support Oman Vision 2040 and the nation's commitment to green industrial
growth.
The
company's first phase was a state-of-the-art carton manufacturing facility in
Sur Industrial City. The plant has a dedicated pre-press unit, advanced
box-making lines and high-end printing technology. It also has standalone units
for quality testing and product development. This lets Pride Packaging serve
large-volume orders and short-run jobs with the same precision, and design
packaging around each customer's needs.
Through
modern technology, consistent quality and a strong focus on value engineering,
Pride Packaging has grown into one of the key players in Oman's corrugated
packaging market within a few years. An experienced team and a customer-first
approach have been central to that growth. Its partnership with Hotpack
combines Pride Packaging's local market strength with Hotpack's international
manufacturing expertise. Together, the two companies will strengthen domestic
production and raise the standard of packaging available to businesses in Oman
and the wider region.
