As part of its commitment to creating an inclusive and supportive environment for children facing illness and undergoing treatment at the Royal Hospital, ahlibank, through its ahliCares team, joined forces with the Sanubader Patient Services team to undertake a special Wish Fulfilment Initiative. The initiative fulfilled the wishes of more than 30 young patients, creating joyful moments and helping them feel valued and supported. Beyond fulfilling their individual wishes, the initiative sought to inspire renewed hope, encouraging the children to embrace their aspirations despite the challenges they face.
The initiative brought the young patients and their families together at ahlibank’s premises for a curated day of engagement, entertainment and inspiration. The children enjoyed interactive games and activities, creating opportunities for them to have fun, connect and make cherished memories. A motivational session further encouraged the young participants to look beyond the challenges of illness and treatment, reinforcing the message that their aspirations and potential extend far beyond the limitations of their medical circumstances.
Notably, the initiative saw ahlibank fulfil the children’s wishes for devices such as PlayStations, iPhones, Umrah trips, and more. In addition, the bank, in collaboration with the Sanubader team, provided iPad devices to facilitate online learning for children undergoing cancer treatment who are unable to attend regular classes.
Speaking in this context, Jumana Aflah Al Hashmi, AGM – Head of Marketing and Corporate Communications at ahlibank, commented, “At ahlibank, we are committed to making a meaningful difference in the communities we serve. Through the Wish Fulfilment Initiative, we were delighted to turn the wishes of young patients into moments of joy, while providing devices that can support their education, interests, communication and everyday experiences. Above all, we hope this initiative inspired the children to look beyond their challenges and continue pursuing their dreams with confidence and optimism. Initiatives such as this reflect our commitment to social responsibility and our belief in creating an inclusive community where every child has the opportunity to learn, grow and look forward to a brighter future.”
As part of its ongoing corporate social responsibility efforts, ahlibank continues to build and strengthen longstanding partnerships with like-minded organizations and community welfare entities that share its commitment to creating lasting social impact. Through these collaborations, the bank seeks to support vulnerable individuals by addressing their essential needs, easing everyday challenges and enhancing their quality of life, while helping them live with greater dignity, comfort and peace of mind.
ahlibank continues to extend its Partner in Excellence promise beyond the provision of leading banking and financial solutions by actively supporting initiatives that uplift individuals and communities in need. Through such endeavors, the bank fosters inclusion, contributes to creating equal opportunities and brings moments of happiness, hope and encouragement to vulnerable segments of society. By translating its values into tangible action, ahlibank also aims to inspire greater collective action across the financial sector and wider business community towards building a more inclusive, empowered and caring society across Oman.
