Oman Avenues Mall & Oman Cancer Association Inspire Courage through ‘Tree of Hope’ Breast Cancer Awareness Campaign

Oman Avenues Mall has partnered with Oman Cancer Association (OCA) to mark Breast Cancer Awareness Month through the ‘Tree of Hope’ initiative running from 15 to 31 October, creating meaningful community experiences. Located on the First Floor, the initiative invites customers to write messages of hope and encouragement on heart-shaped dedications and hang them on the tree’s pink branches, creating a collective expression of support for individuals impacted by breast cancer.

Officially inaugurated on 15 October 2026 in the presence of Dr. Talal Al Balushi, Treasurer of the Oman Cancer Association, the initiative underscores the importance of awareness, early detection and timely diagnosis. Complementing the physical activation, Oman Avenues Mall has also introduced a digital Tree of Hope, enabling the wider community to share messages of positivity online. The Mall will donate 100 Baisa to OCA for every message added to both the physical and digital trees, transforming individual expressions of hope into tangible support for the Association’s work.

Commenting on the initiative, Mr. Derick Michael, General Manager – Oman Avenues Mall, stated, “The ‘Tree of Hope’ initiative reflects Oman Avenues Mall’s vision of being more than a retail destination by creating meaningful opportunities for the community to connect, show support and make a difference. Through our partnership with Oman Cancer Association, we aim to bring people together in expressing hope and solidarity, while reinforcing how purposeful collaboration can transform community engagement into powerful advocacy.”

Echoing these sentiments, Dr. Talal Al Balushi, Treasurer of Oman Cancer Association, said, “Breast Cancer Awareness Month is a significant opportunity to strengthen public understanding, encourage early detection and reinforce the role each of us can play in supporting those affected. Initiatives such as the ‘Tree of Hope’ demonstrate how community engagement can translate awareness into meaningful expressions of support, reminding breast cancer patients that they are not alone in their journey. We are proud to partner with Oman Avenues Mall on this initiative and extend our sincere appreciation to every visitor who has contributed a few words of positivity. We invite the wider community to take part, adding their voices to a collective message of hope and inspiration.”

Beyond retail and leisure, Oman Avenues Mall continues to serve as a community hub, bringing people together around important causes.