Mall of Muscat Wins Silver at the MECSR Shopping Centre & Retailer MENA Awards 2026

Mall of Muscat has won Silver in the Marketing Excellence Award, Experiential Marketing at the MECSR Shopping Centre & Retailer MENA Awards 2026 for "The Live Arena FIFA World Cup Activation". The award marks an important milestone for Mall of Muscat, recognizing its commitment to transforming popular occasions into meaningful experiences that bring people together, strengthen community connections and enrich every mall visit.

The accolade was presented at the prestigious Middle East Council for Shopping Centre & Retail (MECSR) Awards during the Retail Congress MENA 2026 in Dubai. The awards celebrate outstanding achievements in retail, design, sustainability and innovation across the region, recognizing the ideas and efforts that bring remarkable experiences to customers.

The Live Arena transformed Mall of Muscat’s second-floor Food Court into a vibrant football destination, combining live match screenings with interactive fan experiences and community celebrations. Running from 17 June to 19 July 2026 in collaboration with beIN SPORTS during the FIFA World Cup 2026, the activation also brought the Egyptian and Moroccan communities together through traditional performances, competitions and cultural activities. The exceptional response saw thousands of football fans and families come together to celebrate the tournament, reflecting Mall of Muscat’s vision of creating shared experiences that go beyond shopping and bring communities together through their love of football.

Commenting on the achievement, Mr. Santosh Nair, Business Head, Mall of Muscat, said, “We are delighted to receive this recognition at the MECSR Awards, reflecting Mall of Muscat’s growing presence as a destination for retail, leisure and community engagement in the region. What made ‘The Live Arena’ truly special was the incredible response from our patrons, whose enthusiasm brought the campaign to life. We thank our customers, partners, tenants and everyone who contributed to its success. This achievement inspires us to continue creating initiatives that bring people together and make Mall of Muscat a place where communities connect and share unforgettable moments.”

Mall of Muscat continues to enhance its offering through creative and culturally relevant initiatives, complemented by a diverse mix of retail, dining and entertainment options, making every visit more enjoyable and rewarding.