SHARP Middle East FZE has entered into a new distributor agreement with Al Hashar Group, marking a significant step in strengthening the global electronics brand’s presence in the Sultanate of Oman.
The partnership brings together SHARP’s global expertise in consumer electronics and home appliances with Al Hashar Group’s established presence, market knowledge and distribution capabilities in Oman. The collaboration is aimed at expanding SHARP’s reach and making its latest products and innovative solutions more accessible to consumers and business partners across the Sultanate.
The agreement also comes as SHARP continues to advance its global brand direction, “In step with your future,” reflecting its focus on developing meaningful innovations that align with changing lifestyles, expectations and technologies.
Commenting on the partnership, Sultan Al Kharusi, Group Managing Director of Al Hashar Group, described the agreement as an important milestone and highlighted the opportunity to bring trusted international brands and innovative solutions closer to consumers in Oman.
Sota Saito, Managing Director, SHARP Middle East FZE, said Oman represents an important and promising market for SHARP and expressed confidence that the partnership with Al Hashar Group will further strengthen the brand’s presence across the Sultanate.
The collaboration is expected to create a strong foundation for long-term growth by combining SHARP’s technology, innovation and product expertise with Al Hashar Group’s local market strength and established network.
With more than 50 years of heritage in Oman, Al Hashar Group has built a diversified business portfolio spanning automobiles, electronics, appliances, hospitality, tourism, real estate, engineering and construction. Al Hashar Electronics, a key business of the Group, has maintained a presence in the Omani market for more than four decades and distributes a portfolio of internationally recognised brands, including Sharp.
The new partnership marks a significant milestone for both organisations as they work towards bringing innovative home and consumer electronics solutions closer to customers across Oman.
