Sohar International has announced the soft
launch of its new Customer Service Unit (CSU) at the Arrivals Hall of Muscat
International Airport, extending its presence to one of the Sultanate’s primary
gateways. Designed to serve tourists, investors, residents, citizens and
business travellers, the unit brings banking support closer to customers while
helping them explore travel, lifestyle and destination-related services
primarily through Sohar International’s mobile app.
The soft launch marks the beginning of the
CSU’s operations, establishing a welcoming point of contact for people arriving
in Oman. By combining in-person guidance with access to digital services, the
unit reflects the Bank’s ambition to support customers beyond their financial
needs and become part of their wider experience in the Sultanate.
Commenting on the soft launch, Abdulwahid
Mohamed Al Murshidi, Chief Executive Officer of Sohar International, said: “For
many people, arriving in Oman marks the beginning of a holiday, a business
opportunity or a new chapter in their lives. Our presence at Muscat
International Airport gives us an opportunity to support those journeys from
the outset. Through the Customer Service Unit, we are bringing personal
guidance together with access to services through our mobile app, helping
customers connect with solutions relevant to their time in Oman. This reflects
our Beyond Banking philosophy and our commitment to supporting customers
wherever their ambitions take them.”
Extending this proposition, the CSU will
help customers explore and access a growing ecosystem of travel, lifestyle and
destination services, available primarily through Sohar International’s mobile
app and enabled by strategic partnerships. The unit will provide guidance at
the airport, while the app will allow customers to continue accessing relevant
offerings beyond their arrival. Additional propositions for Sohar International
customers and airport employees are also being explored, subject to relevant approvals
and partnerships.
The CSU will also support eligible visitors
seeking to establish a banking relationship in Oman, providing guidance on
relevant banking solutions and access to selected welcome benefits. Whether
customers are coming to the Sultanate to visit, live, work, invest or do
business, the unit aims to help them navigate their needs through a convenient
combination of personal support and digital access.
The soft launch represents a further step
in Sohar International’s Beyond Banking journey, strengthening its engagement
with Oman’s tourism, business and investment ecosystem. Through its presence at
Muscat International Airport, the Bank aims to contribute to a welcoming
arrival experience and build customer relationships that continue throughout
their time in Oman.
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