Sohar International and the Oman Chamber of Commerce and Industry (OCCI) signed a cooperation agreement to support the recently launched ‘Live the Vibe’ campaign. The campaign is being organised in cooperation with the Ministry of Commerce, Industry and Investment Promotion, the Oman Chamber of Commerce and Industry, the Ministry of Interior, and the Consumer Protection Authority.
As the main sponsor of the campaign, Sohar International aims to help stimulate commercial and tourism activity and further enhance the Sultanate of Oman’s position as an attractive destination for trade, tourism, and investment. The initiative also underscores the importance of strategic partnerships and the integration of efforts between the public and private sectors in supporting economic development.
As part of the campaign, Sohar International also announced the launch of 0% fees on point-of-sale (POS) terminal transactions for debit and Maal cards from August 4 to November 4. Through this exclusive initiative, Sohar International aims to support businesses and boost their summer sales. The offer is subject to applicable eligibility criteria.
Commenting on the partnership, Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International. said: “At Sohar International, we believe that supporting national initiatives is key to driving sustainable economic growth. Our collaboration with OCCI on the ‘Live the vibe’ campaign reflects our commitment to empowering local businesses, stimulating consumer activity, and contributing to Oman’s positioning as a vibrant destination for commerce and tourism in line with Oman Vision 2040.”
The ‘Live the Vibe’ campaign, running until September 1, 2026, seeks to activate markets across all governorates of the Sultanate of Oman through a wide range of commercial offers, discounts, incentive prizes, and diverse events and experiences designed to enrich the experience of shoppers and visitors.
Shaikh Faisal bin Abdullah al Rawas, Chairman of OCCI, stated: “This agreement with Sohar International comes as an extension of joint efforts to support the national campaign ‘Live the Vibe’ reflecting the importance of effective partnerships between organizing entities and private sector institutions in achieving their objectives. We greatly appreciate Sohar International's initiative in supporting the campaign, which contributes to stimulating commercial activity and offering additional benefits to private sector enterprises, thereby enhancing the campaign's economic impact and generating added value for the national economy.”
“The ‘Live the Vibe’ campaign is about creating more reasons for people to shop and explore across Oman. By waiving POS transaction fees for debit and Maal cards for three months, Sohar International is making digital payments easier and more affordable for businesses during this peak season,” stated Abdul Qader Ahmed Al Sumali, Chief Retail & Wealth Management Officer at Sohar International.
Sohar International continues to play an active role in supporting initiatives that drive economic diversification and community engagement. Through strategic partnerships like this, the bank reinforces its commitment to being an enabler of growth across key sectors of the Omani economy.
