Reinforcing its commitment to supporting the Sultanate of Oman’s economic diversification and enabling its future growth, Sohar International participated in the ‘Live Oman’ campaign in London as the exclusive banking partner. The event showcased Oman as a premier destination for living, investment and sustainable development. Organised by the Ministry of Housing and Urban Planning from September 21 to October 4, the landmark exhibition was inaugurated by H.E. Dr. Khalfan bin Said Al Shuaili, Minister of Housing and Urban Planning, with Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, attending the official opening. The two-week immersive showcase brought Oman Vision 2040 to life, highlighting the Sultanate’s new smart cities, modern infrastructure, attractive investment environment and commitment to quality of life.
Sohar International’s sponsorship underscored its role as a key enabler of national development and a strategic partner in Oman’s urban transformation. As the exclusive banking partner for the exhibition, the Bank facilitated direct investment dialogue between international investors and Oman’s leading developers. Through interactive sessions, expert discussions and on-site advisory services, Sohar International presented mortgage solutions for freehold properties, investment banking insights and tailored financial guidance for landmark projects in Oman.
Commenting on the sponsorship, Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, said: “At Sohar International, our role extends beyond banking to being a true partner in Oman’s future. Our sponsorship of ‘Live Oman’ in London represented a strategic opportunity to showcase Oman’s economic stability, investor-friendly environment and world-class quality of life to a global audience. Oman, recognised for its high quality of life and standing among the safest countries globally, offers significant potential. We aim to help international investors ‘win’ by making their investment journey into Oman seamless, secure and rewarding. This reflects our vision to become a world-class Omani services company that helps customers, communities and people prosper and grow.”
The exhibition featured large-scale masterplan models and visual presentations of waterfront communities, family villas and business districts, alongside direct engagement with government entities and private developers. The sponsorship built on Sohar International’s established track record of supporting national initiatives across tourism, housing, sports and community development, reinforcing its position as a trusted national partner contributing to sustainable development.
The initiative reflected the Bank’s role in supporting national priorities and facilitating access to financing solutions that enable individuals and investors to participate in Oman’s growth journey. The ‘Live Oman’ campaign also reaffirmed the strong and historic ties between Oman and the United Kingdom, while positioning the Sultanate as a forward-looking destination for communities, businesses and long-term investment.
.jpg)
.jpeg)